This creates an issue for the FinePrint Company operations with respect to whether John Johnson should accept the order or not. These include assessing the special order, placed by John's friend Abbie Jenkins, for the delivery of 25,000 brochures at a price significantly lower than the sales price that FinePrint currently earn from its existing customer portfolio. owner, John Johnson is facing two opportunities that make him to consider the financial and future business development prospects. Main objective of this report is to assess how does each situation impacts the cost structure and profitability of the company.įinePrint Co. Currently, it has received a special order for the printing of 25,000 brochures from Abbie Jenkins and an offer for outsourcing the brochure printing services to a third party company, Small Print Shop. FinePrint Company prints high-quality color brochures in its facility located in Charlottesville, Virginia.
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